Marketing Due Diligence by Real Operators
Built by the former Chief Client Officer at Publicis Sapient, a NASA Data Engineer, and Marketing Executives & Consultants across Publicis, Dentsu, WPP, Bain & Co, and McKinsey.
Our Experience
Engineered to See What Others Don’t
From NASA, we bring world-class data engineering, systems thinking, and a scientific approach to problem-solving. Our background in mission-critical analysis and predictive modeling helps us uncover the real drivers of marketing performance—and the hidden risks. For investors, that means diligence rooted in hard data, not just headlines or heuristics.
From Publicis, we bring deep expertise in global brand strategy, customer experience, and performance marketing across every major vertical. We’ve led multi-million-dollar campaigns, overseen digital transformations, and advised Fortune 500 CMOs—giving us an insider’s view of what great marketing looks like (and what it doesn’t). For private equity, this means sharper insights into the strength of a target’s brand, team, and GTM strategy.
From McKinsey, we bring a strategic, top-down approach to evaluating markets, growth levers, and operational efficiency. We know how to frame the big picture—where marketing fits in the value chain, and how it impacts revenue, margin, and scale. For private equity, this means diligence that aligns marketing performance with deal thesis, exit planning, and enterprise value creation.